Friday, February 16, 2018

SEO Article Writing - Learn and Master the Process in 6 Easy Steps

Right now, there's no better tool to use in securing better page rank than writing and distributing SEO articles in the online arena. Google and other giant search engines will surely pay attention to your website if you constantly offer great, properly optimized content. Here's how you can easily write effective SEO articles without breaking a single sweat:

Know your audience. Always start the process by identifying your target audience and understanding their needs and demands. As a writer, you'll benefit from knowing the topics that they find interesting and their preferences. It is through this that you can easily make your articles very focused and very targeted.

Find the best keywords. The process of SEO article writing will not be complete without doing keyword research. Don't worry as this is very easy. Start by launching a reliable but free keyword tracker and key in the niche that you're targeting. In seconds, you'll get hundreds of keywords that are popular to your target audience and are related to what you sell. The best keywords to target are those that are not extremely competitive but are still very profitable.

Identify related terms. As you're only allowed to use your primary keywords once or twice for every 100 words, it will help if you identify and use related terms or their synonyms. This is to ensure that your articles will not sound redundant. This process is often referred to as latent semantic indexing technique which can help in making your articles even more search engine-friendly.

Offer high quality articles. One thing that you need to understand about SEO article writing is it's not all about writing to target certain keywords; more than that; it's still about addressing the needs of your target audience and educating these people. Strive to produce high quality articles that are not only well-written but very informative as well. Share your in-depth knowledge to help your readers solve their problems or to understand their struggles. Make sure that you communicate your ideas using the simplest terms and short sentences.

Proper keyword placement. Where you put your keywords will have direct impact on the rankings of your articles. For best results, place them on the titles (it's best if they're the first few words that your target audience will see), on the first 90 characters of the article, at least once on each of your paragraphs, and on the last sentence of the article. Ensure that you use just enough keywords to avoid issues about keyword spamming. Keyword density for each term that you're targeting should only be 2% of your article word count.

Proofread. End the process by making sure that your articles are perfect. Read them out loud and check them for grammar and spelling errors. You can also use this time to check the flow of your content. Ensure that your articles are very coherent and that they make sense so you can easily give your audience great reading experience.


Wednesday, January 31, 2018

Vocational Educational Training Enhances Skills And Knowledge

Vocational educational training has earned increased renaissance of enthusiasm in today's world of high demand for skilled workers for businesses. Vocational education in details is an exceptionally various and featured topic which involves analysis from a wide range of references and sources to several specified topics on training, occupational programs and career paths. You will find numerous sources online that may help in offering detailed data about such educational training. Due to the desperate need rising on a large scale amongst company houses for skilled workers, nowadays, all over the world people believe that trading schools are rebuilding their stable foundation.

There are numerous high school and graduated students who are tempted to learn new things and become chefs, computer science expert, mechanics, graphic artists, nurses, technical engineers and a lot more. The present generation of students enters the labor force for getting vocational training with a degree on hand but mostly lack the technical skills that are needed to stay one step ahead of other people without having any kind of on the job training. Those who are extremely educated in their own field of expertise may have obtained immense good quality education from courses and books but many of them have not even received a chance to work for the job which they had learned in a work environment. Such a batch of highly educated employees are often of no use to the companies out of the gate since they may be highly talented with long term promises but aren't able to offer all that is wanted by the companies.

It's because of this reason that nowadays, companies' hire new employees who've successfully completed their vocational educational training and learned how to apply the newly observed knowledge on the job. In this way the companies can now realize their gains significantly quickly. It's also seen in this matter that not many business houses wish to adopt this strategy since it may involve a set back for several months or even years before they are able to realize some return on their investments.

The vocational educators are specialized to teach both generic and specialized skills by employing various strategies and tactics. The business demands are also rising to employ the highly specialized workforce with the help of technical and profession educators. The expertise that are taught through vocational training can not be observed from any traditional books or learning and instruction methods.

The vocational educational training has basically started focusing much more on training for employability in opposition with the typical bookish knowledge based degree or education. With the boost in such demands, students are today not merely obtaining the normal bookish knowledge but are also grabbing the opportunities of the best way to apply that gained expertise in the workplace together with how to interact and stay productive on the job and get trained within the working environment. Within the current scenario, more and more vocational schools and colleges or universities have started adopting such methods of expanded vocational education and training programs to ensure that every person can take the advantage and win in life.


Tuesday, January 16, 2018

Writing for Children - Step-By-Step Through Educational Publishing

If you enjoy writing nonfiction and love to research topics in all sorts of different subject areas then educational publishing just might be right for you. Many educational publishers need writers. Surprisingly, though, these publishers generally don't advertise that fact to writer's magazines or market guides. So here's how to get started in this active market.

DEVELOP A FOCUS

There are basically two different areas of focus you can take in educational publishing. The first is on writing nonfiction (and some fiction, too) that will be used directly by children (sometimes with the help of a parent or teacher). This type of material includes reference books, early-readers, remedial readers, textbooks, educational games, workbooks, and even CDs.

The second focus available in the educational market is creating and developing materials that will be used with children by parents, librarians, and teachers. These materials include everything from books of language arts activities designed to help teachers in the classroom, to books of bulletin board ideas and finger puppet patterns.

It doesn't really matter which focus you choose. There are dozens of opportunities available for writers who want to develop educational materials directly for kids, as well as opportunities for those writers who wish to develop materials for teachers and parents to use with kids.

ASSESS YOUR SKILLS AND BACKGROUND

To develop a focus in educational publishing you will need to assess your skills and background. If you have experience as a preschool or elementary school teacher or librarian, for example, there are many educational publishers who might like to work with you.

Do you speak fluent Spanish, in addition to English? Then you might be able to freelance for educational publishers that produce books for children who are learning English as a second language.

Even if you don't speak Spanish (or any other foreign language for that matter) and you've never been a librarian or a teacher, you can still break into children's educational publishing. Many publishers don't require authors to have a background in education. They simply want good writers who know how to thoroughly research a topic and write about it in a way that children will find interesting and easy to understand. An excellent way to test your researching skills will be to research different educational publishers. Find out which ones do hire writers without teaching experience, and which ones do hire writers to develop projects they create in house (more about this later).

DEVELOP YOUR RESUME OR BIO

Once you develop a focus for the type of educational materials you want to create, you will need to let publishers know you're available and what you have to offer. For this you will need a brief bio or a resume. A bio (short for biography) consists of a few sentences or paragraphs that describe your background and publishing experience. The back inside cover of most books (both fiction and nonfiction) usually includes a short bio of the author. Read the bios of a few of your favorite authors until you get the hang of how a bio should be written. You probably won't have as much publishing experience as your favorite author, but you'll still be able to come up with a sentence or two that describes your work as a writer and/or educator. It might be something as simple as, "Mary Roberts is a former third grade teacher with over 20 years of experience in the classroom. While she was teaching, Ms. Roberts developed a wide variety of activities to use with her students."

A resume is longer than a bio. It should include a list of your publishing credits, any writing related experience, and a list of your teaching experience (if applicable), as well as your education.

In addition to a bio or resume, you'll need to get good at writing cover letters. A cover letter simply introduces you to the publisher and explains that you are either looking for assignments with this publisher or you wish to submit your own ideas for publication. If you hope to submit your own ideas for publication, you'll need to learn how to write a proposal or prospectus. Many publishers have guidelines for proposals at their website. In fact, some publishers even have a form you can complete online that will let you pitch your idea directly to an editor to see if there's any interest in your idea before you go to all the work of developing a full proposal.

Generally, a proposal should include an outline or a table of contents for the book you are proposing, an introduction or overview, and enough sample pages to give editors a clear idea of the book you are proposing, as well as your writing style. If you're proposing a book with illustrations, yet you're not an illustrator, don't worry about the illustrations. Simple drawings that make your ideas clear will be sufficient. Usually the publisher has artists on staff, or will hire an outside artist, to illustrate your book if it is accepted for publication.

STUDY THE MARKETS

Once you've developed a bio or resume, it's time to start studying the markets. Skim through the pages of a current children's book market guide to find listings for a wide array of educational book publishers that produce materials for children, parents, and educators. Many of these listings include the URL for each publisher's website. Go to publishers' websites that you are interested in writing for to see if manuscript submission guidelines, along with information about their current needs, are posted there. Search these websites carefully. Sometimes the manuscript submission guidelines are a bit difficult to find. Look under the "About Us" or "Contact Us" pages if you don't see a link directly to submission guidelines. Once you get to the guidelines, study them carefully. Also, study the kinds of books and other materials this publisher publishes by looking through their online catalog or list of products.

Also send off for publishers' catalogs, then look through them to see how much space is allocated to each subject. If most of the space in a catalog is allocated to products about science, for example, then you will have a better chance of selling science related products to this publisher than you would materials for other subject areas.

CONTACT PUBLISHERS

Once you've developed a bio and resume, and you've studied several educational publishers, you'll need to contact the publishers that interest you. If you don't have a manuscript you wish to submit, but would like to write for a particular educational publisher, send a cover letter asking if they hire writers to develop titles they create in house. Include your bio or resume, along with a few clips of articles you have published (if you have them) or some writing samples.

As you gain writing experience and acquire more writing credits, chances are you will also develop more contact with other writers. Learn to network with these people to find out about additional opportunities with educational publishers.

In the end, most educational publishers just want good writers and researchers. If that describes you, then educational publishing just might be what you've been looking for to get your writing career off the ground.